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Watch Reefs At Risk Now

Our Mission & Vision

We love vibrant, colorful and healthy reefs. We love being in the water and exploring the vast world beneath the waves.

Our passion drives us to take action towards improving the reef ecosystem in every way we can. We strive to educate the consumer to make better vacation, product and activity choices. Our goal is to eliminate the direct, negative impact of human action on our reefs. Growing awareness of the threats to the economic and social livelihoods requires action and a unifying group to set us on a sustainable path.

FEATURED LOCAL CAMPAIGNS

REEF-SAFE SUNSCREEN
AT MOLOKINI CRATER IN HAWAII

Every time you jump in the water lathered up with sunscreen, some of that sunscreen ends up washing directly off your body and into the water. Research has shown that chemicals in much of this sunscreen can negatively impact coral reef. Our goal is help improve the reef habitat at Molokini crater on Maui, one of the world’s most popular snorkel and dive spots, by decreasing the amount of harmful sunscreen that is deposited on Molokini’s reefs. By partnering with local businesses, we aim to have 100% of Molokini’s dive and snorkel boats offer only reef-safe sunscreen. Join now and help make important changes for reefs around the world!

Molokini Initiative – Only Reef Safe Sunscreen Is Used At Molokini.
Join The Campaign See Who’s Already Doing It!

FEATURED LOCAL CAMPAIGNS

FIND REEF-SAFE
SUNSCREEN RETAILERS

Informed consumers and businesses are an integral part of the Be Reef Safe mission. To support healthy coral reef ecosystems, we need to ensure that reef-safe sunscreen is not only readily available to the public, but also a viable option for retailers. Help us expand reef-safe sunscreen to stores, surf schools, and tour operators around the world. Use the following pages to find and support local companies that offer reef-safe sunscreen products. And don’t forget to check out our Reef-safe Sunscreen 101 guide before you buy your next bottle!

Become Reef Safe – Reef safe products should be accessible and affordable.
Find & support the stores that sell it on your beach vacation.

CHOOSE A “BE REEF SAFE” VACATION DESTINATION

Many of the world’s most popular vacation destinations are also home to important coral reef ecosystems.

These reefs support local economies, provide food, and protect coastlines. In recent decades, many of these destinations have experienced a surge in tourism. The island of Maui, for example, receives as many as 3 million visitors

each year. While tourism dollars are important to coral reef destinations, unsustainable practices such as using toxic sunscreens and walking on corals can severely affect overall reef health. Be Reef Safe partners with destinations worldwide to promote reef friendly practices. By choosing a Reef Safe destination, you can ensure that your consumer choices are making a positive difference for our reefs.

Coral reefs occupy less than 1% of the ocean floor, yet are home to more than 25% of the ocean’s marine life.

What We Do

LATEST NEWS & TIPS

Coral reefs are important to thousands of different species, from the smallest algae to gargantuan whales. But many coral reefs around the world are facing serious threats, from pollution to over fishing. We all play a critical role in protecting reefs, and luckily it’s easier than ever to Be Reef Safe. There are plenty of ways you can help the reef, even when you aren’t in the water. The following links and pages will help you on your way towards adopting and maintaining a reef-­safe attitude.